Wawa Seasonal Menu: Limited-Time Drinks, Food & Promotions

One of the best reasons to visit Wawa regularly is the rotating seasonal menu. Throughout the year, Wawa introduces limited-time drinks, food items, and promotions that keep the menu fresh and give fans something new to look forward to. From the legendary fall Gobbler hoagie to summer Hoagiefest discounts and holiday-themed beverages, this guide covers every major seasonal event on the Wawa calendar.

Disclaimer: This site is not affiliated with Wawa, Inc. Seasonal offerings and dates may vary by year. For official information, visit wawa.com.

Spring (March – May)

Spring at Wawa brings lighter flavors and refreshing drink options as the weather warms up:

• Iced Coffee and Cold Brew promotions. Wawa typically launches iced coffee promotions in spring, often featuring new flavors or discounted pricing to kick off the warm-weather season.
• Refreshers and fruit drinks. Seasonal fruit-based beverages and refreshers start appearing on the menu, often featuring flavors like strawberry lemonade, mango, and peach.
• Smoothie specials. New smoothie flavors or promotional pricing on existing favorites.
• Spring snack items. Lighter snack options and salads may get featured placement.

Summer (June – August)

Summer is Wawa’s biggest promotional season, headlined by the beloved Hoagiefest.

Hoagiefest

Timing: Typically late June through late July (approximately 5 weeks)

Hoagiefest is Wawa’s signature summer event and one of the most anticipated promotions of the year. During Hoagiefest, Wawa offers discounted hoagies — Shorti and Classic sizes are available at reduced prices (recently around $5 for Shortis and $6 for Classics). The promotion is heavily marketed with in-store signage, social media campaigns, and sometimes live events.

Hoagiefest generates enormous foot traffic and is a great time to try new hoagie combinations at a lower price point. For our top picks, see the best Wawa hoagies guide.

Other Summer Items

• Frozen beverages. ICEEs, frozen lemonades, and frozen coffee drinks are heavily promoted during hot months.
• Summer smoothie flavors. Tropical and fruit-forward flavors like watermelon, pineapple, and mixed berry get seasonal spotlight.
• Wawa Day (mid-April). While technically in spring, Wawa Day (celebrating Wawa’s founding anniversary) often kicks off the summer promotional season with free coffee giveaways and special deals.

Fall (September – November)

Fall brings Wawa’s most iconic seasonal items, driven by Pumpkin Spice fever and the return of the Gobbler.

Pumpkin Spice

Timing: Typically early September through late November

Wawa goes all-in on pumpkin spice season with:

• Pumpkin Spice Latte (hot and iced)
• Pumpkin Spice Coffee (self-serve roast)
• Pumpkin Spice Smoothie
• Pumpkin bakery items (muffins, cookies)

Wawa’s pumpkin spice drinks are significantly cheaper than Starbucks — typically $3.49 – $4.99 versus $5.50 – $7.00. See our coffee guide for flavor comparisons.

The Gobbler

Timing: Typically October through late November

The Gobbler is arguably Wawa’s most famous seasonal item. This Thanksgiving-inspired hoagie features hot turkey, stuffing, cranberry sauce, and gravy on a fresh roll. It has achieved cult status among Wawa fans, with some customers visiting daily during its limited availability window.

The Gobbler is available as a Shorti or Classic hoagie and can be customized on the touchscreen. For more details, see our best Wawa snacks guide where the Gobbler ranks among the top picks.

Other Fall Items

• Apple Cider drinks (hot and cold)
• Soups — Wawa’s soup selection expands in fall with heartier options like chicken pot pie, beef chili, and butternut squash.
• Halloween-themed bakery items — Decorated cookies and seasonal baked goods.

Winter (December – February)

The winter season brings holiday-themed beverages and comfort food:

• Holiday drinks. Peppermint mocha, gingerbread latte, and eggnog-flavored beverages typically appear in December and run through early January.
• Hot Chocolate specials. Wawa’s hot chocolate is available year-round, but winter brings promotional pricing and sometimes new flavor variations like dark chocolate or white chocolate peppermint.
• Winter soups. Hearty soup options remain expanded from fall, with staples like chicken noodle, tomato basil, and broccoli cheddar.
• Gift card promotions. Wawa often runs gift card deals around the holidays, making Wawa gift cards a popular stocking stuffer option.
• New Year’s promotions. Some locations offer special deals or limited-time items in January to kick off the new year.

How to Stay Updated on Seasonal Items

Wawa doesn’t always announce seasonal menu items far in advance. Here’s how to stay in the loop:

• Follow Wawa on social media. Wawa’s Instagram, Twitter/X, and Facebook accounts are the first to announce new seasonal items and promotions.
• Check the Wawa app. The Wawa app often features seasonal items prominently on the home screen and in the ordering menu.
• Visit your local Wawa. In-store signage and the touchscreen menu will display current seasonal offerings.
• Join Wawa Rewards. Wawa Rewards members sometimes receive early access or bonus point promotions tied to seasonal items.

Frequently Asked Questions

When does the Gobbler come back?

The Gobbler typically returns in October and remains available through late November (around Thanksgiving). Exact dates vary by year. Follow Wawa’s social media for the official announcement, which usually comes in early October. The Gobbler is one of Wawa’s most popular items and can sell out at busy locations, so visit earlier in the day for the best availability.

When is Hoagiefest?

Hoagiefest typically runs for about five weeks from late June through late July. Wawa announces the exact dates each year through its app, social media, and in-store signage. During Hoagiefest, Shorti and Classic hoagies are offered at promotional pricing.

Does Wawa have pumpkin spice?

Yes. Wawa offers an extensive pumpkin spice lineup each fall, typically from early September through late November. Options include Pumpkin Spice Lattes (hot and iced), Pumpkin Spice Coffee (self-serve), Pumpkin Spice Smoothies, and pumpkin-flavored bakery items. Wawa’s pumpkin spice drinks are generally $2-3 cheaper than Starbucks equivalents.

Related Articles

• Best Wawa Hoagies: Ultimate Menu Guide and Rankings
• 15 Best Wawa Snacks You Need to Try
• Wawa Coffee Guide: Every Drink Ranked

Written by the MyWawaVisit Guide Team